• Adjunct Professor, Global Health
  • Professor, Marketing and International Business
  • Adjunct Professor, Health Systems and Population Health
  • Chair, Marketing and International Business
  • Pigott Family Professorship in Business Administration, Marketing and International Business

Michael G. Foster School of Business
University of Washington
Box 353226
Seattle, WA 98185
United States

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Mark Forehand is the Pigott Family Professor of Marketing at the University of Washington’s Foster School of Business and is the Chair of the Department of Marketing. He received his Bachelors in Psychology-Decision Science from Stanford University and a Ph.D. in Marketing from Stanford Graduate School of Business. Mark’s primary research focus is the psychology of consumer behavior and has appeared in numerous journals in marketing and in psychology. He also serves on the editorial review boards of Journal of Consumer Research and Journal of Consumer Psychology. Mark’s secondary research focus is on health marketing and has been published in the American Journal of Preventative Medicine, Preventing Chronic Disease, and Health Education and Behavior. Together with faculty from the School of Public Health, Mark founded the Health Marketing Research Center, a multi-million dollar CDC Center of Excellence based at the University of Washington and has received grant support from the National Institutes for Health, the Robert Wood Johnson Foundation, and the Bill and Melinda Gates Foundation. Mark teaches brand strategy in MBA and executive programs and has received numerous teaching awards including the PACCAR Award for Teaching Excellence, the largest monetary award for MBA teaching excellence in the country.

  • PhD (Stanford University)
  • BA (Stanford University)
Country Affiliations 
Health Topics 
  • Health Interventions
  • Health Promotion
  • Implementation Science
DGH Centers, Programs and Initiatives and Affiliated Organizations 

Solario, Rosa, Pamela Norton-Shelpuk, Mark Forehand, and Joshua Stern (2016). “Tu Amigo Pepe: Evaluation of a Multi-Media Marketing Campaign that Targets Young Latino Immigrant MSM with HIV Testing Messages,” AIDS and Behavior, 20 (9), 1973-88. (doi: 10.1007/s10461-015-1277-6).

Meischke, Hendrika, Brooke R Ike, Carol Fahrenbruch, Alan Kuniyuki, Peggy Hannon, Malcolm R Parks, Mark Forehand, Marcia Weaver, and Jeffrey R Harris (2013). “Hypertension identification via emergency responders: A randomized controlled intervention study,” Preventative Medicine, 57(6), pp. 914-9.

Hannon PA, Harris J, Sopher C, Kuniyuki A, Ghosh D, Henderson S, Martin D, Weaver M, Williams B, Albano D, Meischke H, Diehr P, Lichiello P, Hammerback K, Parks M, Forehand M. (2012) “Improving Low-Wage, Mid-Sized Employers’ Health Promotion Practices: A Randomized Controlled Trial,” American Journal of Preventative Medicine, 43(2), pp. 125-133.

Allen Cheadle, Margaret Hannon, Jeffrey R. Harris, Patricia Lichiello, Mark R. Forehand, Eustacia Mahoney, Susan Snyder, and Judith Yarrow, (2012) “A Framework for Disseminating Evidence-Based Health Promotion Practices,” Preventing Chronic Disease, 9, E22.

Diehr, Paula, Peggy A. Hannon, Barbara Pizacani, Mark Forehand, Jeffrey Harris, Hendrika Meischke, Susan J Curry, Diane P Martin, Marcia R Weaver, (2011). “Social Marketing, Stages of Change, and Public Health Smoking Interventions,” Health Education and Behavior, 38 (2).